Rebirth was inspired from the idea of self-reinventing. Michael Ja'Ameer (creative director) feels strongly that reinvention is necessary in order to stay relevant and current with arts ever-changing flow.

"It isn't necessary to always lead with your left foot when you want to take a step further. Sometimes you have to change the pace in the way you walk in order to get where you want to go in life. We needed that change in pace with how we produce our work. We wanted to give this idea of reinvention a visual. Using body movement interpretation in each image to tell the story of how I am being reborn anew. Now I have discovered the art behind fashion. As a team we now walk both paths harmoniously." -Michael Ja'Ameer, creative director of Rebirth